Laos' Ministry of Industry and Commerce, in collaboration with Vietnam's Ministry of Industry and Trade, held a seminar on Friday aimed at promoting cross-border e-commerce between the two countries.

The seminar was attended by Director General of the Department of Foreign Trade under the Lao Ministry of Industry and Commerce Kingsadone Phetdaoheuang, Vietnamese Ambassador to Laos Nguyen Minh Tam, and representatives from relevant sectors, according to Lao Economic Daily.

Speaking at the event, Kingsadone emphasized the importance of the seminar as a platform to strengthen business partnerships and enhance bilateral trade between Laos and Vietnam.

She noted that the Lao government is actively streamlining its institutional structure to improve efficiency and support the development of e-commerce, particularly in the agricultural sector. Laos has completed the initial phase of its national e-commerce system, which is now ready to support online trade.

She added that the seminar would help encourage more entrepreneurs to embrace digital sales channels, boost exports, and enable businesses to operate around the clock with reliable payment and logistics systems.

For his part, Tam highlighted the strategic importance of cross-border e-commerce, describing it as the fastest and most effective way for small and medium-sized enterprises in both countries to reach consumers directly, overcoming traditional barriers such as geography and cost.

The seminar featured in-depth discussions on building a sustainable e-commerce ecosystem, with expert presentations covering digital platforms, logistics infrastructure, and innovative business models.