The 2025 Hi View platform and the first Cambodian AI short drama were launched here on Sunday, aiming to promote the innovative application of AI-Generated Content (AIGC) technology in Cambodia's digital cultural industry.

The event was co-organized by China's Guangxi Yaoxiang Cultural Communication Co., Ltd. and Cambodia's BKL Media Production Company.

Pok Borak, director of the Department of Cinema and Cultural Promotion of Cambodia's Ministry of Culture and Fine Arts, said cooperation between Cambodian and Chinese firms would help boost the development of the digital cultural industry in the Southeast Asian country.

The ministry fully supports the development of the Hi View platform and looks forward to Chinese partners building bases and cultivating AIGC digital cultural talents in Cambodia, he said.

Thien Narom, general manager of BKL Media Production Company, said the Chinese firm-backed AIGC technology will drive the creation of new films and television content formats at an even faster pace.

"Through the AIGC technology, stories will be converted into AI short dramas or short videos efficiently and easily to attract a wider audience," she said. "We must seize this opportunity to promote Cambodia's beautiful culture to China and the world."

Wang Jie, general manager of the Chinese company, said the Hi View has thousands of short play contents, which are available for viewing online, adding that the first Cambodian AI short drama was entirely produced by using AIGC technology.

Wang said that at the Hi View platform, film lovers can watch short plays at any time on diversified subjects such as love, comedy, life, science, fiction, travel, and culture, among others in different languages.